{"id":1074,"date":"2018-08-31T11:56:39","date_gmt":"2018-08-31T08:56:39","guid":{"rendered":"https:\/\/www.kentraju.com\/?p=1074"},"modified":"2018-08-31T12:06:08","modified_gmt":"2018-08-31T09:06:08","slug":"nii-tehti-visiitkaarte-vanasti","status":"publish","type":"post","link":"https:\/\/www.kentraju.com\/et\/nii-tehti-visiitkaarte-vanasti\/","title":{"rendered":"Nii tehti visiitkaarte vanasti!"},"content":{"rendered":"

Paar p\u00e4eva tagasi saabus kolleeg Rain Saar, \u00fcks Eesti k\u00f5ige kauem tegutsenud reklaamidisainereid t\u00f6\u00f6le huvitava n\u00e4htusega, milleks oli \u00fclisuur visiitkaart.<\/p>\n

<\/p>\n

\"Rain

Rain Saar visiitkaardiga<\/p><\/div>\n

K\u00fcsimustele, mis imeasi see on, vastas ta, et just nii tegi ta kunagi visiitkaarte. Tegime siis keset kontorit l\u00f5kke \u00fcles ja istusime ringis selle \u00e4\u00e4rde k\u00e4sip\u00f5sakil vanameistri heietusi kuulama. See on aeg, millest ka minul mingit praktilist teadmist ei ole, sest tegelesin siis disaini vallas eesk\u00e4tt lasteaias n\u00e4puv\u00e4rvidega. Nii et kuulasin huviga ja t\u00e4heldasin selle ka teie jaoks \u00fcles.<\/p>\n

Ilmselgelt polnud sel ajal disaineritel kasutada mingit arvutit. Seega tuli peaaegu k\u00f5ik teha k\u00e4sitsi. Esiteks tuli v\u00f5tta letrad, ehk siirdet\u00e4hed (mille rahvusvaheliselt\u00a0tuntuim tootja oli Letraset<\/a>), ning need siis \u00fckshaaval papile kraapida. Neid t\u00e4hti sa p\u00f5him\u00f5tteliselt ilmselt isegi tead, v\u00e4hemalt mina olen kooli ajal neid oma paberitele kraapinud. Kuna letrad oli kallis kraam ja defka, siis muidugi kasutati k\u00f5iki numbreid ja t\u00e4hti v\u00f5imalusel \u00fche uuesti. Logod saadi tavaliselt fotograafi k\u00e4est erinevas suuruses, erinevate tr\u00fckiste tarvis.<\/p>\n

Papile kraabitud t\u00e4hed l\u00f5igati \u00fckshaaval taas v\u00e4lja ja kleebiti kummiliimiga suurele visiitkaardi maketile. Kui oli tarvis m\u00f5nda sirgjoont v\u00f5i muud \u00e4gedat graafilist elementi lisada, siis polnud vaja muud kui joonlauda\/malli\/trafaretti<\/a> ja rapitograafi. Ehk tehniliste joonestuste jaoks m\u00f5eldud tindipliiatsit, millel olid vahetatavad eri paksusega otsad ja t\u00e4iteballoon. Rapidograafi nimetus on lihtsalt eestindatud versioon saksa firma Rotring tootest Rapidograph.<\/p>\n

\"Rapidograaf\"

Rapidograaf<\/p><\/div>\n

Seda maketti pildistati ja siis v\u00e4hendati sobivate m\u00f5\u00f5tudeni ning tehti siiditr\u00fcki jaoks tr\u00fckikile. Niisama tr\u00fckikoja uksest oma soovidega muidugi keegi sisse astuda ei saanud ja enamus sedalaadi tootmisi k\u00e4is haltuura korras, tuli lihtsalt \u00f5igele mehele maksta ja ta tegi asja \u00e4ra.<\/p>\n

Ah et miks see makett nii suur pidi olema? Sest siis oli v\u00f5imalikum ja t\u00e4psem k\u00f5iki neid punkte, komasid ja t\u00e4hti \u00f5igesse kohta liimida. Hiljem pilti v\u00e4hendades muutusid ka viimased v\u00e4iksed eba\u00fchtlused kaduvv\u00e4ikeseks ja tajumatuks.<\/p>\n

Ja kui sul on n\u00e4gemata postitus Eesti reklaamiagentuuride retro-visiitkaartidest<\/a>, siis mine uuri seda ka.<\/p>\n","protected":false},"excerpt":{"rendered":"

Paar p\u00e4eva tagasi saabus kolleeg Rain Saar, \u00fcks Eesti k\u00f5ige kauem tegutsenud reklaamidisainereid t\u00f6\u00f6le huvitava n\u00e4htusega, milleks oli \u00fclisuur visiitkaart.<\/p>\n","protected":false},"author":1,"featured_media":1087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-et"],"acf":[],"yoast_head":"\nNii tehti visiitkaarte vanasti! - Kent Raju<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kentraju.com\/et\/nii-tehti-visiitkaarte-vanasti\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nii tehti visiitkaarte ENNE arvuteid!\" \/>\n<meta property=\"og:description\" content=\"Paar p\u00e4eva tagasi saabus kolleeg Rain Saar, \u00fcks Eesti k\u00f5ige kauem tegutsenud reklaamidisainereid t\u00f6\u00f6le huvitava n\u00e4htusega, milleks oli \u00fclisuur visiitkaart.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kentraju.com\/et\/nii-tehti-visiitkaarte-vanasti\/\" \/>\n<meta property=\"og:site_name\" content=\"Kent Raju\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Reklaamitrikk\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-31T08:56:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-31T09:06:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kentraju.com\/wp-content\/uploads\/2018\/08\/visiitkaardid-enne-arvuteid.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kentraju\" \/>\n<meta name=\"twitter:site\" content=\"@kentraju\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kentraju.com\/et\/nii-tehti-visiitkaarte-vanasti\/\",\"url\":\"https:\/\/www.kentraju.com\/et\/nii-tehti-visiitkaarte-vanasti\/\",\"name\":\"Nii tehti visiitkaarte vanasti! 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