{"id":1448,"date":"2020-07-12T22:37:29","date_gmt":"2020-07-12T19:37:29","guid":{"rendered":"https:\/\/www.kentraju.com\/?p=1448"},"modified":"2020-07-12T22:43:01","modified_gmt":"2020-07-12T19:43:01","slug":"the-long-and-the-short-of-it","status":"publish","type":"post","link":"https:\/\/www.kentraju.com\/et\/the-long-and-the-short-of-it\/","title":{"rendered":"Parim turundusraamat: The Long and the Short of it"},"content":{"rendered":"\n
\"The<\/a><\/figure><\/div>\n\n\n\n

Tahtsin sulle t\u00e4na r\u00e4\u00e4kida \u00fchest turundusraamatust, millest sa \u00fcsna t\u00f5en\u00e4oliselt isegi kuulnud ei ole, aga mis on ometi t\u00e4htsam kui Kotlerid, Troutid ja Godinid kokku. <\/p>\n\n\n\n\n\n\n\n

See on see turundusraamat, millele vannuvad truudust k\u00f5ige k\u00f5vemad turundus\u00e4ssad ja mis avab su silmi k\u00f5ige olulisemal m\u00e4\u00e4ral.<\/p>\n\n\n\n

<\/p>\n\n\n\n

See on Les Binet<\/strong>i ja Peter Field<\/strong>i “The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies<\/em>“.
Raamatu aluseks on anal\u00fc\u00fcs 996 IPA<\/a> keissist 30 aasta jooksul.<\/p>\n\n\n\n

Eelk\u00f5ige r\u00e4\u00e4gib turundusraamat “The long and the Short of it<\/a>” sellest, mis on reaalselt m\u00fc\u00fcgikampaaniate ja pikemaajalise br\u00e4ndingu erinevus ning kuidas ja millises balansis neid kasutada. See v\u00f5ib sulle praegu triviaalne tunduda, aga asi on sellest kaugelt. Olen t\u00e4iesti kindel, et sind rabab kui oluline on selles \u00f5iget tasakaalu tabada ja kui v\u00e4heoluline on m\u00fc\u00fcgiedus tegelikult see, mida su \u00fclemus arvab reklaamikampaaniate kogu m\u00f5tte olevat. <\/p>\n\n\n\n

See raamat kummutab rohkelt m\u00fc\u00fcte ja n\u00e4itab reaalselt ka turundusv\u00f5hikule \u00f5ige suuna puust ja punaselt k\u00e4tte. Kui sul on loomulikku turundusalast tunnetust (ja\/v\u00f5i teadmisi ning kogemusi), siis on m\u00f5nigi k\u00f5ige olulisematest j\u00e4reldustest sulle juba vaistlikult teada. Umbes selliselt, et “Ahaa! Seda ma arvasingi!”, aga ka selles on v\u00e4\u00e4rtus. Nimelt annab see sulle KINDLUSE, et su vaistul ongi \u00f5igus ning T\u00d5ESTUSE, mida oma kliendile v\u00f5i \u00fclemusele ette laduda, et nad sinu valitud suunda usaldaks.<\/p>\n\n\n\n

See raamat ei ole odav ja seda ei leia peaaegu kusagilt, seejuures ei ole ma seda veel n\u00e4inud audioraamatu kujul. Aga mai gaad kui hea see on!<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Tahtsin sulle t\u00e4na r\u00e4\u00e4kida \u00fchest turundusraamatust, millest sa \u00fcsna t\u00f5en\u00e4oliselt isegi kuulnud ei ole, aga mis on ometi t\u00e4htsam kui Kotlerid, Troutid ja Godinid kokku.<\/p>\n","protected":false},"author":1,"featured_media":1454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-et"],"acf":[],"yoast_head":"\nParim turundusraamat: The Long and the Short of it - Kent Raju<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kentraju.com\/et\/the-long-and-the-short-of-it\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parim turundusraamat: The Long and the Short of it - 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