{"id":423,"date":"2012-03-01T10:37:35","date_gmt":"2012-03-01T07:37:35","guid":{"rendered":"http:\/\/www.reklaamitrikk.ee\/?p=423"},"modified":"2012-03-01T10:37:35","modified_gmt":"2012-03-01T07:37:35","slug":"facebooki-lehtede-kaanepiltide-reeglid","status":"publish","type":"post","link":"https:\/\/www.kentraju.com\/et\/facebooki-lehtede-kaanepiltide-reeglid\/","title":{"rendered":"Facebooki lehtede kaanepiltide reeglid"},"content":{"rendered":"<p>K\u00f5ik, kes Facebookis kunagi m\u00f5ne lehe on loonud (ehk siis suure t\u00f5en\u00e4osusega umbes k\u00f5ik Facebooki kasutajad), m\u00e4rkasid eile oma lehele minnes, et n\u00fc\u00fcd pakub Facebook v\u00f5imalust ka oma leht disainida sarnaselt personaalsete profiilidega. <!--more-->Ehk et on \u00fcks suur kaanepilt (<em>cover picture<\/em>) ja tilluke <em>thumbnail<\/em>, mida n\u00e4idatakse staatuseuuenduste ees.<br \/>\nHetkel pakutakse lihtsalt sellist v\u00f5imalust, aga 30. m\u00e4rtsist 2012 konverteeritakse lehed selliseks automaatselt. Kaanepildi lisamine ei ole kohustuslik, aga ma \u00fctleks, et v\u00e4ga soovitatav, sest muidu j\u00e4\u00e4bki ainsaks visuaalseks turundusvahendiks p\u00e4ises see tikutopisuurune <em>thumbnail<\/em>.<\/p>\n<p>See v\u00f5iks olla suurep\u00e4rane uudis, sest n\u00fc\u00fcd tekkis korraga 851&#215;315 piksline lisaala, aga kahjuks paistab siin esmapilgul (ja isegi teisel ja kolmandal pilgul) ebameeldivusi rohkem olevat kui vaja.<br \/>\n\u00dcheks suuremaks probleemiks on see, et \u00e4ra kaotati v\u00f5imalus teha vaikimis maandumislehti, mis oli turundajatele v\u00e4ga oluline vahend. Esiteks aitas see filtreerida lehele legistreerunud (lehte <em>Like<\/em>-nud) kasutajad neist, kes esmakordselt lehte n\u00e4gid ning neile erinevaid s\u00f5numeid suunata, teiseks andis seda k\u00f5ike teha HTML-formaadis, ehk lisada sinna funktsionaalseid nuppe ja videoalasid ning kolmandaks oli see hea v\u00f5imalus oma kampaaniate esilet\u00f5stmiseks. Seda enam ei ole.<\/p>\n<p>N\u00fc\u00fcd oleks iga turundaja esimene m\u00f5te kasutada p\u00e4ises olevat suurt kaanepilti oma reklaams\u00f5numite edastamiseks &#8212; see ju lausa h\u00fc\u00fcab selle j\u00e4rele! Paraku on selline tegevus aga keelatud. T\u00e4psemalt on <strong>keelatud<\/strong>:<br \/>\n<strong>1.<\/strong> Hinna- v\u00f5i ostuinfo esitamine (-50%!, Vaid 20 EUR!, Laadi alla meie kodulehelt!)<br \/>\n<strong>2.<\/strong> Kontaktinfo, sh veebi-, meili-, ja postiaadressid.<br \/>\n<strong>3.<\/strong> Viited Facebooki kasutajaliidese elementidele, nagu &#8220;Meeldib&#8221;, &#8220;Jaga&#8221; vms.<br \/>\n<strong>4.<\/strong> \u00dcleskutsed tegutsema (&#8220;K\u00fcsi poest!&#8221;; &#8220;R\u00e4\u00e4gi s\u00f5pradele!&#8221; jne)<\/p>\n<p>Seega on turunduslikust seisukohast uus Facebooki Lehtede kontseptsioon suhteliselt vaenulik. Ilmselt tavakasutajale hea ja FB kogemust \u00fchtlustav, aga praeguste reeglite ja v\u00f5imaluste piires turundaja jaoks siiski keerukas olukord, v\u00f5imaldades m\u00fc\u00fcgis\u00f5numite asemel vaid imid\u017eipilte. See viimane toimib aga paremini just maailmakuulsate br\u00e4ndide kui kohalike \u00e4ride jaoks.<\/p>\n<p>Neile Facebooki lehtedele ei ole midagi ette heita ja nad on kiiresti uuele formaadile h\u00fcpanud. Samas Microsoft ja isegi tuntud Web 2.0 guru (tuntud ka kui USA president) Barack Obama, veel mitte:<br \/>\n<a href=\"http:\/\/www.reklaamitrikk.ee\/wp-content\/uploads\/2012\/03\/coca-cola-facebook-pilt.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-428\" title=\"Coca-Cola Facebooki pilt cover picture\" src=\"http:\/\/www.reklaamitrikk.ee\/wp-content\/uploads\/2012\/03\/coca-cola-facebook-pilt.jpg\" alt=\"Coca-Cola Facebooki pilt cover picture\" width=\"450\" height=\"251\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.reklaamitrikk.ee\/wp-content\/uploads\/2012\/03\/nike-facebooki-pilt.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-429\" title=\"Nike Facebook Cover Picture pilt\" src=\"http:\/\/www.reklaamitrikk.ee\/wp-content\/uploads\/2012\/03\/nike-facebooki-pilt.jpg\" alt=\"Nike Facebook Cover Picture pilt\" width=\"450\" height=\"252\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00f5ik, kes Facebookis kunagi m\u00f5ne lehe on loonud (ehk siis suure t\u00f5en\u00e4osusega umbes k\u00f5ik Facebooki kasutajad), m\u00e4rkasid eile oma lehele minnes, et n\u00fc\u00fcd pakub Facebook v\u00f5imalust ka oma leht disainida sarnaselt personaalsete profiilidega.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-423","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - 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