{"id":64,"date":"2011-09-15T10:04:47","date_gmt":"2011-09-15T07:04:47","guid":{"rendered":"http:\/\/www.reklaamitrikk.ee\/?p=50"},"modified":"2011-09-15T10:04:47","modified_gmt":"2011-09-15T07:04:47","slug":"hea-idee-aga-kogemata","status":"publish","type":"post","link":"https:\/\/www.kentraju.com\/et\/hea-idee-aga-kogemata\/","title":{"rendered":"Hea idee, aga kogemata"},"content":{"rendered":"<p>H\u00e4id ideid tuleb k\u00f5ikidel inimestel ja pidevalt. Reklaamitegijatel tuleb h\u00e4id ideid aga mitte ainult isiklukult enda heaks (mis keelt \u00f5ppima v\u00f5iks minna, kuidas oma kodu disainida vms), vaid muidugi ka klientide jaoks. <!--more-->M\u00f5eldes reklaame \u00fchele kliendile, tuleb paratamatult p\u00e4he midagi head ka teistele v\u00f5i tulevad need ideed suisa suvalistes situatsioonides.<br \/>\nMida selliste ideedega peale hakata? Enamasti on tunne, et need on nii head, et kindlasti peab need ellu viima. Kui klientide hulgas sobivat ei ole, siis on see \u00fcks hea p\u00f5hjus uutele klientidele l\u00e4heneda. Aga enamasti on nendel ideedel kaks v\u00f5imalikku l\u00f5ppu:<\/p>\n<p><strong>1.\u00a0<\/strong>Arvatakse, et idee j\u00e4\u00e4b meelde ja seda ei kirjutata \u00fcles, kuid juba j\u00e4rgmisel p\u00e4eval ei suuda keegi seda meenutada. Kui piinav see on! See idee muutub m\u00f5tteis aina paremaks ja paremaks kui see reaalselt oligi, lausa geniaalseks. Aga meelde, n\u00e4e, ei tule.<\/p>\n<p><strong>2.\u00a0<\/strong>Idee kirjutatakse \u00fcles. Sahtlisse, arvutisse, m\u00e4rkmepaberiga seinal. Ja sinna ta j\u00e4\u00e4bki.<\/p>\n<p>Enamasti ei teki olukorda, kus neid ideid veel kunagi kasutada saaks. Asjakohased ideed on l\u00f5puks ikkagi kadunud ja seina peale kirjutatud m\u00f5tted ei sobi ka seekord.Mis on selle s\u00fcgavam p\u00f5hjus, miks neist ideedest asja ei saa, on minu meelest <em>asjakohasus<\/em>. Idee v\u00f5ib k\u00fcll olla tore ja vahva, aga kui see kliendi kommunikatsiooni eesm\u00e4rkidega kokku ei l\u00e4he, siis niisama nalja p\u00e4rast pole m\u00f5tet (enamasti) asju teha. Igal reklaamil on eesm\u00e4rk ning igasugune teemaga seotud l\u00f5bus idee seda eesm\u00e4rki lihtsalt ei t\u00e4ida. Neetud.<\/p>\n<p><a href=\"http:\/\/www.reklaamitrikk.ee\/wp-content\/uploads\/2011\/08\/idee1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-86\" title=\"Hea idee\" src=\"http:\/\/www.reklaamitrikk.ee\/wp-content\/uploads\/2011\/08\/idee1.jpg\" alt=\"\" width=\"512\" height=\"168\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e4id ideid tuleb k\u00f5ikidel inimestel ja pidevalt. Reklaamitegijatel tuleb h\u00e4id ideid aga mitte ainult isiklukult enda heaks (mis keelt \u00f5ppima v\u00f5iks minna, kuidas oma kodu disainida vms), vaid muidugi ka klientide jaoks.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-64","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hea idee, aga kogemata - Kent Raju<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kentraju.com\/et\/hea-idee-aga-kogemata\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hea idee, aga kogemata - Kent Raju\" \/>\n<meta property=\"og:description\" content=\"H\u00e4id ideid tuleb k\u00f5ikidel inimestel ja pidevalt. 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